NISSAN LEAF

Everyone knows that the Nissan LEAF is good for the environment, so why are they still not fully committing to 100% electric? Because they have range anxiety, they know that electric will improve and finally they are content with settling for something that might go half way; a Hybrid. But thanks Hybrid, we can take it from here.

PRINT

What originally started as an idea for an activation and then translated itself to print, our campaign kicked off with something people are familiar with; a letter of redundancy. Taking a friendly approach, we inform Hybrid that drivers are looking for someone who is fully committed to the cause.

Following this print ad the reverse page when then show our second print ad that would introduce the 'Thanks Hybrid' route. 

NISSAN MICRA / NOTE

This campaign started as a simple direct mail. Following this the client asked us to create print, radio and social options to go along with the offer. 

We delivered two routes to the client which can be seen here.

DIRECT MAIL

This was an offer lead campaign, so we decided to take the idea of money and create Nissan's own currency. Delivered to MICRA and NOTE owners across Ireland in brown envelopes, this was a bribe worth taking. 

PRINT

RADIO

Script 1

VO: Wouldn’t it be strange if money could talk to you? Imagine if it would whelp and sigh every time you spent it frivolously.

We know that really goes on in your head, but what if we could silence that doubt?

The Nissan Micra and Note now come with €2017 off the original retail price

So there is no need to question whether you are really getting a good deal or not.

Nissan’s €2017 offer comes with limited stock available, so be sure to visit your local Nissan dealership today.

Go on, put your money where your doubt it.

Nissan, Innovation that excites.

Terms and conditions apply. Visit Nissan.ie

Script 2

VO:

Ok, it’s time to be real.  Let’s talk in a language we both understand. Money.

The Nissan Micra and Note now comes with €2017 off the original retail price.

Our offer is available for a limited amount of time, because as soon as the cars are gone, they’re gone.

To avail of our €2017 offer, visit your local Nissan dealership today.

Nissan. Innovation that excites.

Terms and conditions apply. Visit Nissan.ie