DELOITTE.

Deloitte is one of the most attractive places to work. However, despite that, Deloitte’s challenge was to attract MORE of the RIGHT kind of graduates.

In 2017 Thinkhouse helped reposition Deloitte’s graduate programme to attract the smartest, most culturally aligned, qualified young graduates. Together, we wanted to create a Graduate campaign that resonated in a meaningful way and resulted in quality application submissions.

Through research, with graduates and Deloitte employees, we developed a creative territory that was true to Deloitte and that they could own.

The guiding creative statement was: We are dedicated to making an impact on business by making a positive impact on each other. When you succeed, we succeed.

The creative execution: Success is…